About Us

About Ark Innovative



How We Work



As a creative company we pour our heart and soul into our work. Design is our passion and it is often easy to forget we are creating these works of art for other people. The design process shouldn’t be one-sided, it should be a joint collaborative effort from both parties.



1. ASK

If you don’t ask, you’ll be forever guessing. An experienced designer will ask all the important questions. These include but are certainly not limited to: What is the logo design or website for? What is the nature of the business? What style do you want the design to be in? Who is your target market? What is your pricing strategy?




At this stage, the graphic designer takes a moment, and then decides whether or not to take the project. There may be several reasons for rejecting a project, for example, the client or the designer believes that they do not see eye to eye on a stylistic level, a disagreement regarding price or even the complexity of the design.




This is the part where the designer must do his/her job if he/she has decided to take on the project. It is important to include the client in the design phase and update them frequently on the progress of their design. Always ask for suggestions and keep an open line of communication- email, phone, etc.




At this point, the designer has made a series of concepts, which will be sent to the client. The ball is now in the client’s court. If the previous steps have been followed there should be no conflicts at this stage. Both parties should be on the same page and the design work should be what the client expected (if not, better!)




The final approval is a step which involves both parties. For the designer, the important part of this step is to be consistent with the promises and services that he/she has given their customers. Although the task is technically over, it is also important to promote a good work relationship with the client, they will then be encouraged return.